About Us

Australian Designed Intimates & Confidence Boosting Wardrobe Solutions To Help You Look & Feel Your Best. The Perfect Base To Any Outfit Starts With B Free. Welcome To A World Of Confidence With Comfort.

B Free is a 100% Australian owned brand that creates intimate apparel of unrivalled comfort and confidence boosting fashion solutions. B Free was founded in 2009 by Yael Carmeli, a designer with a wealth of local and international fashion experience, and a mother to four children. Starting as a small family business in Hawthorn East, Melbourne, B Free has grown to become the trusted go-to brand in Australia for the best in maternity wear, wirefree bras, shapewear and seamless solutions for the perfect base under any outfit. Our female majority design team are passionate about creating solution based intimates that help the wearer feel confident, comfortable and beautiful.

The personal touch that we lend to all aspects of our business operations is what makes B Free unique. Our design department put care, love and thought into every piece that we produce to ensure we make our customers feel happier and more confident every time they reach for their B Free apparel. We regularly conduct wear trials with a range of different customers of all shapes, ages and sizes to get real world feedback that we channel back into constantly developing new solutions and improving our existing range. 

The B Free experience starts with ordering from our easy to use, seamless website that showcases a range of models in different sizes and includes videos, blogs, detailed descriptions and size charts. B Free’s signature easy flexi-sizing that suits a range of body shapes makes online shopping a breeze, but for anyone seeking further assistance we have a friendly and knowledgeable team of fitting specialists ready on live chat, phone or email to answer any customer service questions. Our busy Melbourne based warehouse team pack all orders with care in our thoughtfully designed and beautiful packaging with reliable and quick delivery to your door.

Our signature seamless and wirefree intimates range is manufactured using seamless circular technology and high quality yarns in bamboo, cotton and ultra smooth microfibre. B Free garments are known to be figure-flattering on a wide range of body shapes and sizes, giving the wearer a comfortable smoothing hug to enhance their assets and smooth their silhouette.

With our expertise in premium yarns, quality construction, and comfortable, flattering designs we offer high quality products across a wide range of categories including: