About Us
Expertly Designed Intimates & Confidence-Boosting Wardrobe Solutions to Help You Look & Feel Your Best — Now Shipping Across the USA From Our US Warehouse.
The perfect base to any outfit starts with B Free. Welcome to a world of confidence with comfort.
About Us
B Free creates intimate apparel of unrivalled comfort and confidence-boosting fashion solutions — and it's now available across the United States, shipped from our US warehouse. B Free was founded in 2009 by Elle Carmeli, a designer with international training in Paris and a wealth of experience creating for the world's leading intimate apparel brands, and a mother to four children. What began as a small family business has grown into a trusted go-to for the best in maternity wear, wirefree bras, shapewear and seamless solutions for the perfect base under any outfit. Our female-majority design team is passionate about creating solution-based intimates that help you feel confident, comfortable and beautiful.
Shipped From Within the USA
We know the last thing you want is a long wait or a surprise customs bill. That's why your order ships from our warehouse in Oklahoma — no international shipping, no customs delays, no guessing games. Just fast, tracked delivery to all 50 states, with free standard shipping on orders over $89 (and free express shipping over $139). And if the fit isn't quite right, returns are simple: 30-day exchanges or store credit, plus unlimited free returns available at checkout. When you shop B Free, you're shopping locally.
The Personal Touch
The personal touch we lend to every part of our business is what makes B Free unique. Our design team puts care, love and thought into every piece we produce, so you feel happier and more confident every time you reach for your B Free apparel. We regularly run wear trials with a range of real customers of all shapes, ages and sizes to gather real-world feedback — which we channel straight back into developing new solutions and improving our existing range.
The B Free Experience
The B Free experience starts with ordering from our easy-to-use, seamless website, which showcases a range of models in different sizes and includes videos, blogs, detailed descriptions and size charts. Our signature flexi-sizing suits a range of body shapes, making online shopping a breeze — and for anyone who wants a little extra help, our friendly, knowledgeable team of fitting specialists is ready on live chat, phone or email to answer your questions. Every order is packed with care in our thoughtfully designed, beautiful packaging and shipped quickly to your door.
Seamless, Wirefree, Made to Last
Our signature seamless and wirefree intimates are made using circular-knit technology and high-quality yarns in bamboo, cotton, and ultra-smooth microfiber. B Free garments are known to be figure-flattering across a wide range of body shapes and sizes, giving you a comfortable, smoothing hug that enhances your assets and smooths your silhouette.
With our expertise in premium yarns, quality construction and comfortable, flattering design, we offer high-quality products across a wide range of categories, including: