Our Most-Loved Styles
Why B Free?
17 Years Designing and Wear-Trialing Solutions for Real Bodies.
No seams. No tags. No wires. Our seamless knit technology builds support directly into the fabric, wirefree bras that hold you, shapewear that smooths without squeezing, So you get the comfort of wearing nothing, with the support you need.
Bodies aren't standard sizes. Our flexi-cup stretches with you, one bra fits B to DD, another fits DDD to H, adapting to your shape while holding you exactly how you want to be held. Made To Fit You, Not A Size Chart.
No bumps. No lines. No "is anything showing through?" Our bonded edges replace bulky stitching across our bras, underwear, and shapewear with a clean, invisible finish, So what you wear over the top looks the way it should.
Bamboo viscose, organic cotton, cotton-elastane, chosen for sensitive skin and built to last. Soft on day one. Still soft after a hundred washes.
14,000+ Five Star Reviews
Loved across every stage of life. Trusted worldwide.
Ships From USA
Stocked and shipped from our Oklahoma warehouse.
Free US Shipping Over $89
Fast, tracked delivery to all 50 states.
Inclusive Sizing
From petite to plus. Wardrobe solutions for every shape and every occasion.
Shop With Confidence
30-day exchanges or store credit. Add unlimited free returns at checkout.
We're Here to Help
Real people. Real answers. Email contact@bfreeusa.com within 24 hours
What Our Customers Say
Real women. Real comfort.
Our Founder
Coming home after a long day with a wire bra digging into my skin - I knew there had to be a better way.
In 2009, Paris-trained designer and mother of four Elle Carmeli turned that frustration into B Free. Seventeen years later, hundreds of thousands of women agree she was right.
Read Our Story- Elle Carmeli, Founder and Director
Got Questions?
We've Got The Answers!
B Free US orders ship from our Oklahoma warehouse, designed in Australia, dispatched locally within the US, so there's no international shipping wait. Dispatch takes 1–3 business days and delivery across the USA 3–5 business days.
All B Free US orders ship from our warehouse in Oklahoma. We design and develop our products in Australia, but every online order placed on bfreeusa.com is dispatched directly from our warehouse partner in Oklahoma, so you never have to wait for international shipping.
Dispatch is typically 1-3 business days depending on order volume. Delivery across the USA takes 3-5 business days after dispatch. If you need to return an item, returns also go back to our Oklahoma warehouse.
On the rare occasion a style sells out in Oklahoma, we replenish stock within 5 business days so you won't be waiting long.
B Free offers three solutions for backless or open-neckline dresses: the High Compression Strapless Bandeau for fuller busts (band sizes 8–26, cups A–H), stick-on bras with or without transparent straps, and Booby Tape or Tear Drop Tape for plunging or extreme cuts. Choose by bust size and dress style.
B Free offers three solutions, depending on your bust size and how extreme the cut is.
For fuller busts who need real support: Our Everyday Minimising Contour Bandeau is strapless, seamless, holds you in place without underwire or visible straps, and comes in band sizes 8–26, cups A–H — covering the range most strapless bras don't.
For most necklines and backless cuts: Stick-on bras are reusable and stay put through a full evening. Choose with transparent straps for added lift, or strapless for the most exposed dresses.
For tricky or extreme cuts: Booby Tape can be cut and shaped to follow exactly the neckline of your dress, perfect for plunging, asymmetric, or impossible-to-fit cuts. Tear Drop Tape is pre-shaped and pre-cut for faster application.
Our wire-free bras are made seamless circular machinery, with engineered support zones knitted directly into the fabric.
Unlike traditional bras that rely on underwire, our seamless knitting technology builds compression and lift into the cup itself, giving you all-day comfort without any digging, poking or discomfort. Our wire-free bras are suitable for everyday wear, travel, sport, large busts, post-surgery and maternity.
B Free offers wire-free bras for larger busts up to H cup, engineered for different needs: the Viscose Bamboo Padded for everyday, the High Back Crop Bra for back pain relief (plus a Triple-layer Sport Bra for active women), Bamboo Pull On Sleep Bras for night, Front Closure for shoulder difficulties, and Contour or Compression Bandeaus for strapless and minimising.
Start with what matters most to you: everyday support, back pain relief, sleep, exercise, easy access, strapless, or minimising. B Free offers wire-free bras up to H cup, engineered seven different ways for each of these needs.
Here's how to choose:
For everyday wear: Viscose Bamboo Padded Wire Free Bra
Silky viscose bamboo, soft padding for shape, wire-free comfort. Available up to H cup, size 30 to 50. The everyday workhorse for fuller busts. Shop Bamboo Padded Wire Free Bra →
For back pain: High Back Crop Bra for Big Boobs
A wider back panel distributes the weight of your bust across your back instead of pulling on your shoulders. Real relief for women whose straps dig in or whose back aches at the end of the day. Available up to H cup, size 32 to 46. Shop High Back Support Bra Range →
For exercise: Sports Bra Triple-layer Support Racer
The same high-back design as our everyday range, but with triple-layer construction for impact support during exercise. Wire-free, with a racer back for movement and breathability. Available B to H cup, size 32 to 44. Shop Sports Bra →
For sleep: Bamboo Pull On Sleep Bra
Pull-on. No hooks, no closures, no adjustments. Seamless, tag-free, the softest bamboo against your skin. For larger busts who can't sleep comfortably without some support but don't want anything restrictive. Available up to F cup, size 30 to 52. Shop Sleep Bras →
For shoulder or mobility difficulties: Full Bust Bamboo Padded Front Closure
If reaching back is hard, painful, or you've had shoulder surgery, front closure means you can put it on and take it off easily. Same support, easier access. Available E to H cup, size 30 to 42. Shop Front Closure Bras →
For strapless: Everyday Contour Minimising Bandeau
The hardest problem in large-bust dressing. A silicone grip band along the top edge holds it in place. Seamless circular knit construction provides real support without straps. Available up to G cup, size 32 to 46. Shop Strapless Bras →
To minimise your bust under tight clothes: High Compression Minimising Bandeau
For days when you want a smaller silhouette under a fitted top or dress. Strong compression that minimises without flattening. Available up to G cup, size 32 to 46. Shop Minimisers →
Yes, most items can be returned for exchange or store credit within 30 days. Add return insurance at checkout for $3.98 for unlimited free returns. Underwear and stick-on bras are non-returnable for hygiene reasons and clearly marked on the product page.
Yes, almost everything in our range can be returned. Our standard policy allows exchanges or store credit within 30 days for unworn items with tags. Add return insurance at checkout for $3.98 and you get unlimited free returns and exchanges.
The only exceptions are items we can't accept back for hygiene reasons — underwear and stick-on bras (the adhesive can't be resealed once opened). These are always clearly flagged on the product page before you add to cart.
Our seamless circular knitting technology has natural stretch and no side seams, used across our bras, shapewear and underwear. This means one B Free style fits a wider range of body shapes than traditional garments, so getting the right size first time is much easier than you might think.
For complete peace of mind, add return insurance at checkout for unlimited free returns and exchanges. Without insurance, our standard policy still allows exchanges or store credit within 30 days on unworn, unwashed items with original tags.
Learn more about our Returns Policy
Yes, every B Free style is wear-tested on real women of different body shapes, sizes and life stages before we release it. We never sell a style that hasn't been tested on real bodies.
We test our wire-free bras from a young woman's first bra in A cup to a full H cup, across every body size. We test our shapewear on apple shapes, hourglass figures, plus-size bodies and small frames carrying a big bust, because every silhouette deserves smooth, comfortable shaping. We test our front-closure post-surgery bras on women recovering from breast cancer, our nursing bras on real mums during everyday wear and sport, and our sleep bras on women who need overnight support without restriction.
We never release a style until it works on the real women we made it for. Have feedback or an idea for what's missing? Please get in touch.
B Free products are designed, developed and wear tested in Australia, made by specialist partners across China, Vietnam and India, and warehoused and dispatched from Oklahoma (USA) and Melbourne (Australia).
Every B Free product is designed, developed and wear tested in Australia. Our styles are trialled on real bodies before they ever go into production, so the fit and support are proven, not assumed.
From there, we make our products with specialist manufacturing partners around the world; China, Vietnam and India, matching each style to the partner best suited to the fabric and construction it needs. Wherever a piece is made, it's held to the same high standard.
Finished stock is warehoused and dispatched from two locations; Oklahoma in the USA and Melbourne, Australia, so your order ships from whichever hub is closest to you.
We stand behind everything we sell, so if you're ever not completely happy with the quality of an item, get in touch and we'll do everything we can to put it right.
Yes, B Free's wire-free maternity and nursing bras are designed for pregnancy and breastfeeding with easy-access clips, seam-free cups, and no underwire. The range covers up to H cup for comfort and larger busts (Bamboo and Cushion Strap), and up to G cup for sleeker dress styles (Invisible and Plunge).
B Free has an extensive maternity and nursing bra collection designed specifically for pregnancy and breastfeeding.
For comfort and larger busts:
Bamboo Wire Free Maternity & Nursing Bra, (up to H cup), ultra-soft bamboo viscose is gentle on sensitive nipples and reduces friction during nursing. The most popular choice for new mums and one of our most-reviewed products.
Cushion Strap Padded Nursing Bra, (up to H cup) wider cushioned straps that distribute weight evenly across the shoulder. Designed for mums with larger busts who feel strap pressure in standard nursing bras, or anyone needing extra all-day comfort.
For a sleeker feel under dressier clothing — still seriously comfortable:
Invisible Nursing Bra, (up to G cup) with Fixed Pads, sleek, seam-free and completely smooth under clothing. No lines, no bulk. The right choice for working mums returning to the office, or for fitted dresses and tops where a visible bra line is a problem.
Plunge Nursing Comfort Bra – Wireless with Fixed Moulded Cups, (up to DD cup) built-in padded cups that hold their shape, with no removable inserts to keep track of. For mums who want consistent shape without fussing with pads that shift or get lost in the wash.
No, buy your regular dress size. B Free shapewear is engineered through wear-trials on real women to fit most body shapes.
No, buy your regular dress size. Our shapewear is engineered through wear-trials on real women of every body shape, plus thousands of customer reviews, to land in the sweet spot between gentle smoothing and firm compression.
Of course, every woman has different preferences. Some love a firmer, tighter feel. Others want smoothing they can breathe in. The size we recommend is the middle ground that works for most, but if you prefer firmer compression, sizing down works thanks to our seamless construction.
Still not sure? Here's how to get it right:
1. Check our Size Chart — measurements for every B Free style, with band, bust, hip and waist guidance based on years of fittings.
2. Talk to our team — live chat or call 03 8007 3535, weekdays 9am-5pm AEST. We've been fitting women for 17 years and we'll help you choose.
3. Order two sizes — if you're still between two, order both and add return insurance at checkout ($3.98). You'll get unlimited exchanges or store credit until you find your perfect fit.
Without insurance, our standard policy is exchange or store credit within 30 days on unworn, unwashed items with original tags. We don't offer refunds — but with thousands of fittings behind every style, we're confident you'll find the right size.
B Free matches fabric to purpose: Viscose bamboo for everyday wirefree bras and seamless basics, 100% cotton for breathable underwear and sleepwear, cotton-elastane blends for support, shapewear, and post-surgery recovery, and truly 100% organic cotton (no synthetic blends) for our baby range, engineered for real bodies.
We choose fabric based on what each product needs to solve, not by trend, not by cost. Every B Free style is matched to a specific need, then engineered with the fabric that best supports it. All fabrics are selected for quality, comfort, and skin safety.
Here's how we match fabric to need:
Viscose Bamboo, for everyday comfort, travel & sensitive skin
Silky-soft, breathable, naturally moisture-wicking. Used across most of our wirefree bras and seamless basics — gentle on sensitive skin, comfortable enough to wear all day.
Shop Bamboo Bras →
100% cotton — for hot weather & allergy-prone skin
Naturally breathable and hypoallergenic. Used in our cotton underwear, sleepwear, and loungewear ranges where pure skin comfort matters most.
Shop 100% Cotton Range →
Cotton-elastane blends, for everyday stretch & support
The best of both worlds, cotton's heat regulation and skin comfort, combined with elastane for shape, recovery, and a supportive fit.
Cotton-elastane Underwear
Cotton-elastane Crop Tops & Sleep Bras
Elastane-rich blends - for shapewear & compression
Higher elastane content gives true compression and body-sculpting hold. Our seamless circular knit construction means engineered compression zones built directly into the fabric, nothing digs, nothing shows under clothes.
Shop Shapewear →
Cotton-elastane circular knit, for post-surgery recovery
Our belly bands and recovery garments combine cotton's softness against healing skin with elastane's firm, structured support. Circular knit construction provides even, engineered compression, designed for caesarean and abdominal surgery recovery.
Shop Post-Surgery →
100% organic cotton AND 100% cotton — for our baby range
The most sensitive skin of all. Many brands label baby clothing "100% organic cotton" when only the cotton fibres are organic , the garment itself may contain polyester or other synthetics. Our baby range is 100% cotton AND 100% organic. Where elastic is needed, we cover it with cotton so nothing synthetic ever touches your baby's skin.
Shop Baby Range →
Our seamless circular knitting technology, used across most of our bras, shapewear, and compression garments, allows us to engineer support and compression zones directly into the fabric, no seams, no tags, no underwire. For pieces where seamless isn't right (like our cotton underwear, sleepwear, and baby range), we use traditional cut-and-sew construction with the same quality standards.
The principle behind every choice: Real women, real bodies, real life stages. Fabric should serve the wearer , not the other way around.
Join B Free & Get 10% Off Your First Order
Receive first access to new releases and styles for every stage of life.