Our Brand Philosophy

B Free Intimate Apparel is an Australian lingerie company based in Melbourne. Our design philosophy is to create comfortable, quality intimates that meet the needs of women. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive fittings and wear trials on women of all sizes and body types. 


Suitable For All Shapes and Sizes
At B Free Australia, we have a large variety of essential intimates to suit every style and need. Our supportive wire free bras collection covers travelnursing braspregnancy and maternity brassportlarge busts and post surgery  We provide seamless maximum control shapewear to cover sizes 6-26. Our quality underwear include styles such as: high cuts, midi briefs, bikini briefsg-stringsboyshortsinvisibles and plus size underwear. B Free's versatile range also includes layering essentials, camisolestank tops, bodysuits and slips. Our timeless basics will never go out of fashion.


Our collection is made from premium quality yarns on Italian seamless machinery for a luxuriously smooth finish. Our unique fabrics have extraordinary flexibility and bounce to maximise comfort and support, with easy fit sizing. Choose from ultra soft microfibre, bamboo and cotton rich fabrics. 


We Understand Women
B Free responds to women’s needs, whether this be comfort, support, flattering basics or fashion solutions. We provide an extensive range of accessories and intimates that respond to problems like: visible panty lines, protruding nipples, backless outfits and tight bra bands. Discover our range that comprises of booby tape, breast lift bra, silicone nipple covers, disposable satin nipple pastiesbra extendersstick on braspush up brasbutt padship padswaist cinchersadhesive thongs, fashion tape, breast tapeladder resistant hosiery and more! 


Shopping Online
B Free is all about making quality wardrobe essentials that meet the needs of our customers. We understand that online shopping can be overwhelming at times. That is why we have helpful size guides, detailed descriptions, photos, videos and blogs to give you the information you need to make a confident decision. If you need advice, our friendly and experienced customer service team are available by phone, email or live chat to help find the best style and fit for you.


For a personalised consultation call us on  03 9553 0188 or use our live chat box in the bottom left corner Monday to Friday 9am-5pm AEDT. You can also email us at contact@bfreeaustralia.com.au


*All discount codes exclude clearance items. One code per order. Cannot be used in conjunction with any other codes/offers.